A Silicon Valley podcast studio turned outreach that was too time intensive to scale into an automated system that drives 30 to 40 qualified leads and 3 to 4 closed deals every month.
Front Lines Studio sells Podcast-as-a-Service to B2B tech companies. Their buyers are senior marketing and executive leaders, which makes the sales motion low volume, high value, and dependent on outreach that feels personal to every prospect.
Their ICP has a very noisy inbox. The only outreach that breaks through is deeply researched and personal, and producing it took so much senior time that the motion could not scale. Pipeline was capped by the hours leadership could put in.
Not with a hire. Front Lines picked one project, built by a TGTC Embedded GTM engineer. The first build proved the model, so they ran another. Then another, until every piece of the manual workload became part of one system.
The personalization that used to require a senior leader's time is built in. Leadership reviews and approves. The system does the rest.
Automatically surfaces companies that fit the narrow ICP, so no one is manually building lists.
Finds and verifies the right decision makers at each target account.
Runs personalized campaigns across 6 stakeholders per organization, so every deal is multi-threaded from the first touch.
The lead engine now runs every month without senior time behind it. Outreach happens every week whether or not leadership is busy, and the pipeline stopped depending on any one person's calendar.
They came in and added a ton of value from day one. Work that used to depend on our most senior people now runs every week without them.
Front Lines didn't commit to a hire on day one. They picked one workflow, saw it shipped, and kept the builder. Tell us the workflow slowing your team down and we'll scope it.
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